BrandYourself made the famous startup pivot earlier this month, and now it's sharing some data about the initial results. The company started out as a way for people to
control the impression they made online, both through search results and on social networks. It even recommended articles that you could read and share in your chosen subject area. Co-founder and CEO Patrick Ambron says his team eventually realized that the approach was "too much," and that "the one BIG thing people loved about us was helping them improve their search results."
Source: http://feedproxy.google.com/~r/Techcrunch/~3/sfJXCMTyXyo/
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